Anna Wintour’s legacy: who could be the next Vogue editor?

Anna Wintour steps aside as Vogue editor-in-chief after decades of defining fashion culture

When Anna Wintour submitted her first issue of American Vogue in late 1988, the response from the magazine’s printer was unexpected: “Has there been a mistake?” The cover, featuring model Michaela Bercu in a Christian Lacroix couture jacket paired with jeans, departed from the highly stylized, formal portraits that had defined the magazine for decades. The shot was casual, taken outdoors, and captured a spontaneous energy that would come to symbolize a new chapter for Vogue.

The occurrence established the groundwork for Wintour’s perspective, which would transform more than just the magazine, altering the entire fashion realm. She infused the publication with a touch of realism and approachability, moving away from its former roots in sheer luxury. By opting to showcase a model clad in denim, even though it happened by chance due to a wardrobe error, initiated a societal transformation. It indicated that fashion could be worn in everyday life, not solely during fashion shows.

Having made a name for herself at British Vogue, Wintour was brought in to revitalize the American edition, and over the next 37 years, she did just that. Under her leadership, the magazine moved with confidence through the supermodel era, the rise of grunge, the dominance of celebrity culture, and the evolution toward digital-first storytelling. Throughout, Wintour maintained an acute awareness of what fashion meant to culture at large—and how it could influence more than clothing.

This week, Wintour announced she would be stepping down as editor-in-chief of Vogue, marking the end of one of the most influential editorial tenures in fashion history. While she will continue in her role as chief content officer at Condé Nast—a position she has held since 2020—her departure from the magazine’s editorial helm closes a significant chapter.

Wintour’s impact with Vogue extends far beyond the boundaries of its magazine. She transformed the norms of fashion covers, significantly including celebrities in a space that was previously reserved solely for models. In her first year, she placed Madonna on the cover—an unanticipated choice that launched a new mix of fashion and popular culture. This began a change that eventually embraced reality TV stars, political figures, and cultural icons appearing on the magazine’s covers.

During her tenure at Vogue, Wintour consistently tuned into public interests, aligning the magazine’s tone with larger changes in media and consumer habits. Her editorial choices frequently impacted the real world. For example, she was one of the pioneers in introducing personalities such as Kim Kardashian and Ivanka Trump to the mainstream fashion dialogue, providing them a stage that greatly increased their prominence.

This editorial power wasn’t without criticism. Wintour’s decisions sometimes sparked backlash, such as the controversial 2008 cover featuring LeBron James and Gisele Bündchen, which prompted debate over racial imagery and representation. Yet, such moments only further cemented the reality that Wintour had become a central figure in the dialogue around fashion and power.

Her singular sense of style, marked by her signature bob hairstyle and renowned sunglasses, became closely tied to her professional persona. Wintour’s presence at the Met Gala, the much-desired acclaim of the September issue, along with various references to her likeness in pop culture (such as the fictional Miranda Priestly in The Devil Wears Prada) solidified her standing as a cultural icon.

Despite the air of mystique surrounding her public persona, Wintour often downplayed the attention on her image. She expressed more interest in creativity and the direction of the publications she led, rather than in how she was perceived personally. That said, her influence was inescapable, and she often leaned into it with self-awareness, attending events like The Devil Wears Prada musical gala, embracing the comparisons without directly confirming them.

Throughout her career, Wintour managed to hold authority in an industry known for volatility. Her ability to remain relevant through seismic shifts in media—from glossy pages to digital platforms—speaks to her adaptability and strategic vision. She recognized early on the importance of online presence, even as traditional print struggled to maintain its audience. Though some critics pointed to an overemphasis on celebrity content in the digital age, Wintour defended the choices as necessary to maintain cultural relevance.

Past coworkers and those knowledgeable in the fashion industry propose that Wintour’s choice to reduce her role was probably made independently. Though she remains the chief content officer, she continues to influence Vogue and other prominent Condé Nast publications, and will supposedly have input in selecting who follows in her footsteps. Anticipation regarding this decision is already rising.

Potential candidates include Eva Chen, director of fashion partnerships at Instagram, who brings a wealth of digital experience to the table—a crucial asset in today’s media landscape. Also frequently mentioned is Chioma Nnadi, currently overseeing editorial content at British Vogue, and widely viewed as one of Wintour’s protégés. Her rise within the organization has been watched closely, and she represents a potential continuation of Wintour’s legacy with a new generational lens.

Other names in the conversation include Amy Astley, former Teen Vogue editor now leading Architectural Digest, as well as current senior editors like Chloe Schama and Chloe Malle. Even Wintour’s daughter, Bee Shaffer Carrozzini, a film producer with ties to the fashion world, has been mentioned—though such speculation remains firmly in the realm of conjecture.

As Wintour steps away from the magazine she helped shape into a global authority, industry observers are left to consider the weight of her influence. Fashion has changed dramatically during her tenure—not only in style but in its place within cultural and political discourse. Issues like sustainability, ethical labor practices, and digital democratization have transformed fashion from a niche interest into a broader conversation about identity, values, and social change.

Wintour, frequently regarded as a key figure in fashion’s exclusive community, played a role in making it more accessible—while still upholding the high standards of taste and creativity that Vogue is renowned for. Her talent for combining exclusivity with broad appeal, and luxury fashion with everyday significance, is likely her most enduring achievement.

As the industry looks ahead, the challenge for her successor will be to continue navigating an ever-evolving landscape. Balancing the commercial demands of modern media with the cultural responsibilities that fashion now shoulders will be no easy task. But it is a path that Wintour has already helped chart.

In several ways, her presence at the nuptials of Jeff Bezos and Lauren Sánchez earlier this year underscored her unique cultural influence. By showcasing Sánchez on the front page in 2023, Wintour was more than a participant at the event—she had helped shape the narrative around it.

For all her editorial achievements, Wintour’s greatest contribution may be the way she expanded fashion’s relevance beyond its traditional boundaries. She didn’t just document trends—she influenced them, predicted them, and, in many cases, created them.

As Anna Wintour leaves her role as editor-in-chief, Vogue and the broader fashion sector are entering a period of reflection and transformation. Her departure marks more than just the end of a period—it’s a chance to consider the future path for a magazine and an industry that she greatly influenced.